This category in the blog will feature searches for keywords on Twitter.com to get the general opinion of various people online. I will post the comments I find and comment on them. The first one out is a search on the Buick brand and its new vehicles including the 2010 Buick Lacrosse and the new 2011 Buick Regal shown below.
2010 Buick Lacrosse
2011 Buick Regal
@DorianFracois writes “umm iono wats going on in the world but this new buick lacrosse is the#business!”
This is what Buick is looking for… a younger audience that actually thinks its vehicles are interesting, or even “the business.” The average age of the new Enclave owner was 15 years younger than the company average… the new Lacrosse sems to be heading in a similar direction
@RelleRealRelle writes “That new Buick looks nice. I hope it doesn’t share the same qualities as it’s predecessors”
A good and a bad one here for the brand. The good thing is that this person also thinks the new Buick… we can assume a Lacrosse.. looks great, but he is also worried about the quality. This is a hurdle the company needs to still get over unfortunately, anyone who drove a Buick in the 90’s is going to wonder whether the doors may fall off their brand new Lacrosse.
@danielchou writes “Cars I’m now considering: Mazda6, Chevy Volt, and Buick Regal. Leaning heavily toward that last one!”
An interesting choice of cars here, Lately I have been trying to think of what vehicles someone might compare to the new Regal and I was not expecting the Mazda6 to be one of them. Nor the Chevy Volt… which should be a bit more expensive than the $27,500 est base price of the Regal…unless it gets the $14,000 tax credit or whatever craziness GM cooks up.
@REALGMI writes “members aren’t liking the lack of exterior colors available on the new @Buick Regal..no cocoa, no brights!”
So this one is the actual GM inside news blog, but it is saying that its members, the people that care the most about this car most likely, dislike the color choices. I don’t think this will hurt them too bad…especially if they are asking for “brights?” If you want a bright green car… thats your problem.
@Hoeppner writes “I just watched a video about the Buick Regal and I have to say I am very impressed. I have never been a Buick fan until now”
This shows a couple of things… first this guy actually watched a video featuring a Buick…which most people remotely interested in cars would not do years prior to this…This shows that he may have heard good things about it or been really bored. And secondly he even liked the new Regal enough to announce it on Twitter, both good signs.
@philipbarrett writes “#GM #Buick comparing yourself to imports is not working for you, ads look like Toyota/Lexus commercials!”
The new ads for the Buick Lacrosse seem almost identical to that of Lexus and thats not a good thing according to philipbarrett. I believe this to be true as well, if they are going to move in a new direction they need to quit following in the footsteps of its competitors and step out on their own.